Planning

We work with you to determine what type of content you need, the needs of your users, the scope of the project, and important milestones. What kind of graphics will you need? How often will your content change? Do you need conditional text or variables so you can single source content across multiple deliverables? Time spent planning saves work later on.

Interviewing

To get the content right, we interview the subject matter experts to get a better idea of how the content should be written, what formats are most effective, what types of topics will be most useful, and which areas  need more depth.

Learning the product

First-hand knowledge of the product is a vital component for writing useful material. Whenever possible, we like to use the product as the user would, under the same conditions and with the same constraints and benefits they would have. 

Writing the content

We write topic-based material, using a minimalistic approach that helps simplify and clarify even the most complex subject matters. If you have a style guide, we can also adapt our writing to match your style.

Editing

We edit our content three times: 1. Copy edit, to catch spelling and grammatical errors; 2. Content edit, to ensure the needs of the users are met, the topics are appropriate and in the correct order, and they cover the product’s functionality; 3. Style edit, to check for internal consistency, flow, clarity, and conciseness.

Publishing

Whether you need PDFs, compiled help, HTML, or anything in between, we can publish to the format you want. We can match fonts, look and feel, and design to your existing content or we can help you establish a new look. 

Testing

We can test the published material to make sure it adheres to standards, is correct and complete, and most importantly, is useful to your users.